News article: Alchemy One joins the IMAA

Alchemy One joins the IMAA

​​The Independent Media Agencies of Australia (IMAA), the new, national, not for profit industry association for the independent media agency industry.

Article author: Alchemy One joins the IMAA

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Alchemy One

​​The Independent Media Agencies of Australia (IMAA), the new, national, not for profit industry association for the independent media agency industry.
​​The Independent Media Agencies of Australia (IMAA), has welcomed new member Alchemy One.

“The IMAA now has members across Australia, as the independent media agency sector continues to thrive. We’ve already been able to offer our members some great benefits, including our series of COVID-19 webinars with experts and the media, and we have some exciting plans ahead. We would like to welcome our newest members and look forward to their input,” the IMAA Leadership Team said.
Alchemy One Managing Director, Joel Trethowan, said: “Joining the IMAA is such an exciting opportunity. The service, passion and dedication independent agencies provide is our collective competitive advantage to the holding groups and our work and client testimonials are a testament to that.

“Joining the IMAA is such an exciting opportunity. The service, passion and dedication independent agencies provide is our collective competitive advantage to the holding groups and our work and client testimonials are a testament to that.”
Image of Joel Trethowan, Managing Director Alchemy One

Joel Trethowan, Managing Director Alchemy One

The IMAA’s purpose is to:

  • Promote the benefits of working with independent media agencies, including the benefit of working directly with the owners of these agencies and their staff
  • Build further respect for independent media agencies by promoting the experience, care and flexibility that they provide
  • Educate advertisers about the value independent media agencies can bring to their business
  • Promote collaboration between independent media agencies as a forum to share knowledge
  • Create a verified platform for reputable and established independent media agencies
  • Build the Australian economy through supporting 100% Australian owned independent media agencies, meaning that money stays in Australia

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