About

Our mission is to make a meaningful difference to the impact our partners can have on the world. We believe we have a collective responsibility to use our platform to create a future for the betterment of the planet and society.

Why we're different
Dedicated Talent

Our skilled media specialists and flat structure allow client-partners to have access to experienced talent who will drive ideation right through to implementation. We proudly have one of the lowest attrition rates in the industry.

Why we're different
Proudly Independent

We are proudly independent and locally owned, meaning our success is in your success, we’re not reporting to a ‘profit at all costs’ board far away.

Why we're different
Setting New Standards

As a media agency, we judge ourselves not only by the power of our advertising messages but by the way in which we influence media and culture to help progress society. We actively question, educate and challenge the media on their sustainability practices and as well as their diversity and inclusion policies and exposure in media of minority groups.

Why we're different
Effectiveness & Efficiency

A media dollar only works as hard as the team behind it. Buying media is the easy part, creating effective media strategies to drive short and long term results needs needs an efficient and dedicated team. We create work that works and our results for our partners speak for themselves.

Our Team

Alchemy One team member: Joel Trethowan
Alchemy One team member: Joel Trethowan
Joel Trethowan
Managing Director
About Me
"What we deliver is a connection, a connection between our partners and their audiences. Our promise is to deliver the truest state of Alchemy 'a process that is so effective that it seems like magic' on a one-to-one level and we're blessed to work with some of the most progressive brands to enable us to deliver this."

Joel leads the Alchemy One team and strategic vision ensuring we deliver on our promise of being Australia's most dedicated media agency.

Alchemy One team member: Paul Scarf
Alchemy One team member: Paul Scarf
Paul Scarf
Group Strategy Director
About Me
"It's never been easier for people to block, skip or circumvent advertising. We have a duty to audiences and culture as a whole to elevate media and advertising so we are reaching our audience with meaningful interactions."

Paul leads Alchemy One's Strategic and Research arm working with our passionate and creative, multidisciplinary specialists, focusing on customer-centric innovation and delivering business objectives for our client partners.

Alchemy One team member: Huong Nguyen
Alchemy One team member: Huong Nguyen
Huong Nguyen
Group Business Director
About Me
"At the end of the day, what delivers business success is a true understanding of consumer and business challenges and mutually respectful relationships with client partners that allow for a bit of curiosity and challenge."

Huong leads the Business Management team with the aim of delivering the most dedicated team of thinkers, doers and experts.

Alchemy One team member: Aline Eloy
Alchemy One team member: Aline Eloy
Aline Eloy
Digital Experience Director
About Me
"The forever evolving digital space is exciting, challenging and sometimes scary. Our goal is to be true partners to our clients and help them through their journey of their own digital evolution. Collaboration is what brings good ideas to life."

Aline leads the Digital Experience team with the ambition of taking our client partners to their next evolution in the digital space. Aline focuses on empowering our internal team members as well as client partners to embrace digital to deliver business outcomes.

Alchemy One team member: Elaine Kruizinga
Alchemy One team member: Elaine Kruizinga
Elaine Kruizinga
Commercial Director
About Me
"Our main strategic focus is to strengthen our client partners brand activities to have more purpose, more growth and to have a sustainable advantage. We strengthen the credibility of all brand activities through unlocking the secrets, ensuring our client partners have a competive advantage and sustained growth."

Elaine is responsible for supporting and accelerating Alchemy One's growth. Working closely with key stakeholders and cross-functional directors Elaine is ultimately accountable for driving growth over the short and long term.

Alchemy One team member: Nicola Watkins
Alchemy One team member: Nicola Watkins
Nicola Watkins
Strategy Director
About Me
"It's important to remember there's a person on the other end of that device just going about their day. We must add value to that moment or their greater motivations so comms isn't just more noise."

Nicola is responsible for creatively solving business tensions, corroborated against consumer realities, with best practice media principles.

Alchemy One team member: Jess Adler
Alchemy One team member: Jess Adler
Jess Adler
Business Director
About Me
"Understanding the media landscape, consumer behaviour, cultural moments and triggers is the key to unlocking exciting and new media and advertising opportunities ultimately driving business growth for our client partners."

Jess is responsible for connecting consumers and brands together through insightful and meaningful media planning strategies. She guides the team in delivering exceptional value to our client partners through media execution.

Alchemy One team member: Esther Mo
Alchemy One team member: Esther Mo
Esther Mo
Senior Digital Experience Executive
About Me
"It’s becoming increasingly challenging to cut through thousands of advertisers, so it’s crucial we’re strategic in our channels for both our client partners and their audiences. The need to be emotionally connected to our audience has never been more important."

Esther leads the delivery of successful campaigns across multiple digital channels and reporting learnings and opportunities to our client partners to springboard future briefs. All is centered around passion, care and a mutual ambition for growth.

Alchemy One team member: Josh Howell
Alchemy One team member: Josh Howell
Josh Howell
Business Director
About Me
"Advertising doesn't compete with advertising, it competes with every piece of content out there. Our role is to make sure we add flair to our client partners plans to give them the competitive edge and grow their brand."

Josh translates strategic thinking into actionable media planning and coordinates the team to delivering top tier media executions, all whilst keeping everybody happy.

Alchemy One team member: Yasmin Sherif
Alchemy One team member: Yasmin Sherif
Yasmin Sherif
Business Manager
About Me
"As consumers, we are exposed to around five thousand ads a day. As advertisers, it's our job to ensure we are cutting through this noise and making a lasting impression on our audience through strategic thinking and creating brand loyalty."

Yasmin manages all things planning and investment in traditional media. She adds rigour to her channel planning and negotiates the best possible rates for our client partners, ensuring we exceed our client partners' goals.

Alchemy One team member: Audrey Greening
Alchemy One team member: Audrey Greening
Audrey Greening
Business Manager
About Me
"Advertising is a powerful tool that can be used to shape and influence a brand’s perceived value and positioning in the market. It is our mission to help our client partners connect the dots between where they are and where they want to be."

Audrey is responsible for the development and implementation of all things partnerships and traditional media. She delivers exceptional value to our client partners through unique and tactful media executions.

Interested in joining us?
Passionate rebels, you're welcome here. Have a look at our available roles as we are always on the hunt for people who align to our mission. ✨
Join us

Our clients

Bank Australia
Square
Westfund Health Insurance
Future Farm
Independent Living Australia
KitchenAid
Northern Territory
Plan Partners
7AM
MYOB
Pacific Smiles Dental
Nestle
Australian Conservation Foundation
Jackalope Hotels
UNiDAYS
Living Edge
Seek
Rain Room
JS Health
As one of only 4,500 B Corp companies globally we are proud to be leaders of a global community of people using business as a force for good (™) and meeting the highest social and environmental standards for business globally.

Our vision is that one day all companies will compete to be the best for the world — best for workers, best for communities, best for the environment — and as result people everywhere.

Work

Bank Australia project image
Bank Australia Case Study
Square project image
Square Case Study
KitchenAid project image
KitchenAid Case Study
Interested in working with us or want to say 👋 ?
Enquire now