Famous for the iconic stand mixer, KitchenAid needed to create demand for it’s new Kitchenaid Mini, 25% smaller than the traditional mixer and made for the kitchen of today. AO developed a layered campaign that showcased the versatility of the KitchenAid mini. Putting millennials at the center through content partnerships with key foodie platforms, high impact out of home and a layer of suspense and surprise.
Connect KitchenAid to millennials for the first time with mini
KitchenAid
Services
Insights + Strategy
Connections designOffline and Online media
Performance Media
Market Research
Audience Quantification and Definition
Media Planning + Buying
Connections designOffline and Online media
Performance Media
"Working with the Alchemy One team gave us an intrinsic understanding of the Australian market and allowed us to expand our iconic stand mixer to a new generation of makers, bakers, and kitchen enthusiasts."
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