Driving rapid growth for Australia’s leading regional health insurer.

Westfund Health Insurance

Project image: Westfund Health Insurance


Insights + Strategy

Audience Quantification & Definition
Testing & Learning

Media Planning + Buying

Connections Design
Offline Media
Online Media
Performance Media

Data & Technology

Analytics Implementation
Data Visualisation + Reporting
MarTech Consultancy
Measurement Framework Development
Solution Design
"Their commitment to understanding our business and helping us achieve our objectives is impressive."
Image of Anna Maltabarow, Head of Brand Marketing, Westfund

Anna Maltabarow, Head of Brand Marketing, Westfund

As a not-for-profit and Australia’s leading regional health insurer, Westfund has always believed in putting people and communities first. From humble beginnings in Lithgow, NSW in 1881 the health insurer now services over 60,000 customers nationally.

We needed to cut through the noise of the market and break the habit of customers switching health insurers as soon as new incentives came up. We sought to drive not only acquisitions but Customer Lifetime Value to ensure new customers were aligned to Westfund’s purpose and track record. Across FY21 we achieved an 18% increase to target acquisitions, and our journey is just beginning.

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