MYOB wanted to connect with emerging new business customers, a younger generation of digital-savvy, side-hustlers and SMBs, who valued authentic stories and were increasingly difficult to connect with. They wanted to reach and engage this new audience with relevant content that embodied the brands core values and showcased its key strengths. Alchemy One was tasked by MYOB to develop a measurable, tactical campaign that profiled MYOB customers in order to inspire and connect with those starting a new business.
We set about identifying amazing MYOB business customers from all areas of business throughout Australia. These business owners were asked to tell their personal journey in their words through the lense of Small Wins To Big Things, reflecting on the little wins that shaped their business journey to success. We then amplified these stories across Facebook, Instagram and campaign media partners to inspire and connect with the intended audience.